For non-technical founders who've been sitting on an idea too long

Build proof,
not product.

Validate your idea in 2 weeks.

People don't care about your idea. They care about the outcome.
So we don't build first. We get proof of demand first.
If there's no proof, you save months. If there is, we ship the smallest MVP that can collect real data.

Idea Proof Ship
Daniel Roiz Walss headshot

Daniel Roiz Walss

Founder • Product builder

PredictApp
PredictApp dashboard screenshot

Real product, real users — shipped after proof of demand.

Sound familiar?

The real risk isn't "building a startup." It's wasting months on something nobody wants.

You've been sitting on an idea for months, maybe years.

You're overwhelmed by "where do I begin?"

You're not technical, so building an MVP feels impossible.

You are now asking yourself what the hell is an MVP?

You're tired of theory. You want to start doing.

GOLDEN RULE: if you can't get proof of demand, don't build.
LaunchLab is a coach-led path: IDEA → VALIDATION → MVP

You're excited… but unsure

Most founders have energy and ideas, but no clear path. We turn that excitement into a concrete plan you can execute.

Stop building the wrong thing

No logos, no busywork. We validate with real people and real proof before you spend weeks building.

Niche → problem → offer

We help you narrow the niche, pick a painful problem, and craft a first offer you can sell.

What "proof" actually means

Proof is not your friends saying "nice idea." Proof is strangers taking an action that costs them something.

Proof = behavior

Replies. Calls booked. Pre-orders. A waitlist that grows without begging.

Not proof

Likes, "sounds cool," and you spending 3 weeks polishing a landing page.

The decision rule

If we can't get proof, we don't build. You save months. That's the win.

PredictApp started as a Spreadsheet

Before I built an app, I offered one thing: an Excel file with my wide receiver receptions predictions.

I sold it via WhatsApp and Facebook Messenger. That was the MVP.

Once people wanted it, then we built the product.

Built by a Founder, for Founders

Daniel Roiz Walss

I'm Daniel Roiz Walss, a product builder, founder of PredictApp, and someone who's been exactly where you are.

PredictApp

PredictApp

AI sports predictions platform

See the method →

I've built multiple products. Some failed. Some took off. All of them taught me what actually works.

Here's what I learned:
Most people don't fail because their idea is bad.
They fail because they never start or they start the wrong way.

LaunchLab exists to fix that: validate fast, build with AI, launch, iterate.

The LaunchLab Method

IDEA → VALIDATION → MVP. Proof first. Then code.

1

Pick a painful problem

Niche → problem → offer. No logos. No busywork. Just a clear bet worth testing.

2

Get proof of demand

We validate with real people and real actions. If there's no proof, we stop and you save months.

3

Ship the smallest MVP

A thin slice that can collect real data. Built fast with AI + constraints.

4

Launch, learn, iterate

Get it in front of users, measure, and improve. That's how you earn certainty.

Work With Me

Free Discovery Call

15–20 min to understand your idea, where you're stuck, and whether the sprint is the right fit.
No pressure. No pitch until I understand your situation.

Book Your Free Call
Only 20 students per quarter

3‑Week Validation + MVP Sprint

Week 1–2: Validate — find the problem, test demand, talk to users.
Week 3: Build — ship the smallest MVP that proves it works.

Includes kickoff call, 2x weekly strategy calls, async support, and final review.

Book a Free Discovery Call

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What Founders Say

"I came in with ideas but no clear path. In 4 sessions, I validated a real product, talked to customers, and have 2 ready to pay. I'm genuinely excited about what I'm building."

— R.M.

Logistics SaaS founder

"In 3 hours I felt like I'd done more than in months of thinking about it alone. The prompts and frameworks you get — that's worth a lot. Daniel maps out the path so you know exactly where you're going."

— Founder, B2B Tools

Validated in 2 weeks

"I'd just lost my job and had vague ideas about consulting. Daniel helped me find a specific painful problem, develop a product concept, and actually talk to customers. 6 conversations later, I have 2 people ready to pay $250/month."

— Roberto

Building WhatsClear

"This is crazy — I didn't know you could do that with ChatGPT. Once you learn this, there's no turning back. Your mind opens up to what's possible."

— First-time founder

On the AI-powered process

"It maps out the path — that's super important. Knowing where you want to go. The validation step alone saved me from building the wrong thing."

— Aspiring entrepreneur

From idea to validation in 4 sessions

This works best when…

  • You want idea validation that ends in a sellable MVP (not a doc).
  • You're willing to talk to customers and test pricing.
  • You want the skill of building MVPs with AI so you can do it again (and again).
  • You prefer constraints over "big vision" mode.

DIY question: "Can I do this myself?"
If you could, you would've already. The sprint removes uncertainty and forces proof.

Learning to build MVPs with AI right now is like learning e-commerce during the internet boom.
It's an opportunity window. It closes once everyone knows the playbook.

Questions You're Probably Asking

"Couldn't I just figure this out myself?"

You could. But if you were going to, you would have already. The free content exists. The frameworks are out there. What's missing isn't information, it's a forcing function. The sprint gives you structure, accountability, and someone who's done it before telling you "this matters, that doesn't, move." That's worth more than another YouTube video.

"I'm not technical. Can I actually build an MVP?"

Yes. That's the whole point. AI has changed what's possible. You can ship a real product with landing page, waitlist, payments, etc. without writing code from scratch. I'll show you the exact tools and workflows. One of my clients had never touched a code editor. He validated and built in 4 sessions. The technical barrier isn't what it used to be.

"What if my idea doesn't validate?"

Then you just saved yourself 6 months and thousands of dollars building the wrong thing. That's a win. Validation isn't about confirming you're right, it's about finding out fast if you're wrong. If the market says no, we pivot or pick a new idea. You'll have the skill to test the next one, and the next one after that.

"How is this different from a course?"

Courses teach. This ships. You don't watch videos and "learn", you execute with a coach guiding each step. Twice a week we're on calls. Between calls, you have async support. At the end, you don't have notes. You have a validated idea and a live MVP. If you wanted information, you'd buy a course. If you want to actually launch, this is the path.

"What's the time commitment?"

Plan for 5–8 hours per week. That includes our calls (2x per week, 30–60 min each) plus execution work between sessions: customer conversations, building, iterating. This is a sprint, not a side project you dabble with. If you can't commit the time, wait until you can. Half-effort gets half-results.

"Do I own everything we build?"

100%. The code, the product, the customer relationships, all yours. I'm a coach, not a cofounder. You're building your business, not mine. I give you frameworks and guidance; you own the output.

"Why should I trust you?"

I've built and shipped multiple products. PredictApp started as a spreadsheet sold via WhatsApp, now it's a real platform with real users. I've done the validation dance, failed fast, pivoted, and shipped. I'm not teaching theory from a textbook. I'm sharing the exact system I use. And if the discovery call doesn't convince you I can help, don't buy. No pressure.

"What happens after the 3 weeks?"

You'll have a validated idea, a shipped MVP, and the skills to iterate. Most founders continue on their own (that's the goal). If you want ongoing support, we can talk about what that looks like. But the sprint is designed to make you independent, not dependent.

Still have questions?

Book a Free Discovery Call

Free: The Proof-First Playbook

Build proof before you build product. Steal the checklist I use to get proof fast.

Inside:

  • Problem-hunting checklist (find painful problems)
  • AI market research prompt (with sources)
  • The "kill 90% of ideas" scoring filter
  • 4 validation questions that reveal real demand
  • What NOT to do (avoid wasting weeks)
  • My tool stack (Perplexity/ChatGPT, Claude/Codex, Supabase/Neon)

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